Tuula Rands talks about a network marketing secret on having a dialogue with your prospect today, which means that you must talk to them in a language that they understand. That is the Color Personalities where I learned how to determine what a person likes and more importantly what a person can't stand. In other words its understanding why a prospect acts the way they act. To find out you must LISTEN to them & its not what they say its how they say it & key words as well. Here is Tuulas take on it!
Chapter 5 - Specialized Knowledge
Shawn Achor wrote "We sometimes think that the best doctors are the ones who
have the most specialized knowledge or the fanciest degrees,
but in fact, study upon study, including one published in
the 'New England Journal of Medicine,' show that the best
doctors are the ones who also know how to connect with
We may not be doctors but we can also have the belief that
the ones who have the most specialized knowledge about our
products and how our compensation plan works, etc, etc. when
really the best Network Marketers are the ones who know how
to connect with their clients.
We can use "Network Marketing language" because we are so
familiar with it and our clients are wondering what foreign
language we are speaking. It is specialized knowledge to
us but to the client who has never been in Network Marketing
it is just blabber because they have no clue to understanding
what we are saying.
Hill tells us that "the word "educate” is derived from the Latin
word “educo,” meaning to educe, to draw out, to DEVELOP FROM WITHIN.
An educated man is not, necessarily, one who has an abundance
of general or specialized knowledge.
An educated man is one who has so developed the faculties of
his mind that he may acquire anything he wants, or its equivalent,
without violating the rights of others."
Is it "violating the rights of others" if we talk to prospects who
we would like to do business with and we talk to them in such a
way that they can't understand? If they cannot understand, we are
basically taking away their opportunity because without understanding
what they are offered people will automatically reject the offer.
So how do we acquire the specialized knowledge to learn now to speak
with our clients so they will understand our language and be open to
our opportunity and be willing to connect with us.
We have two resources available to anyone who wants to learn. We have
this Think & Grow Rich call so we can become the person people will know
like and trust and the other resource is the Personality color training
call where we learn why people do what they do and we learn how to talk
to them in their language.
As Hill stated "Specialized knowledge may be found just around the
corner—any corner!" We just have to know what we are looking for.
Now it is time to use this network marketing secret because knowledge without action is meaningless! You must learn the skills and ACT on it! Last but not least you improve ONLY when you teach it to others! The more you do it, the better you get!